EVENT REGISTRATION
Advance registration and payment required:
$35 for members and $40 for guests.
This event will sell out!
Early registration is strongly encouraged!
SPEAKER TOPIC
"The Impact of Tourism on Florida’s Economy and Politics: Challenges, Opportunities, and Trends."
OVERVIEW
Tourism is the lifeblood of Florida's economy, driving billions in revenue, creating jobs, and shaping public policy. As the industry evolves, so do the challenges and opportunities. From government regulations and infrastructure funding to the rise of AI-driven marketing strategies, this presentation will examine how tourism influences state and local decision-making, and what the future holds for one of Florida’s most vital industries.
ABOUT THE SPEAKER
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Brian London is a leading expert in tourism economics, destination marketing, and public policy. He is the founder of Destination Marketing Today, a media platform covering industry insights, CEO interviews, and tourism trends. He is also the co-founder of Spotlight on Florida, a 24-hour video channel focused on the policies and economic forces shaping Florida’s tourism industry.
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He is a founding member of The Insights Collective, a travel economy think tank that initially examined the connection between residents' perceptions of tourism policy and Quality of Life measures. An active Rotarian, Brian is committed to strengthening local economies through destination marketing and smart tourism policy. A Florida native, he lives in Jacksonville, Florida with his wife and son.
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As a tourism economist and consultant, Brian has advised industry associations, served as executive director of the Southeast States Chapter of the Travel and Tourism Research Association, and was a board director for Destinations International’s Accreditation Program. He previously held staff roles with both VISIT FLORIDA and the St. Augustine, Ponte Vedra & The Beaches Visitors and Convention Bureau, gaining firsthand experience in state and regional tourism strategy. He recently completed a six-year term on the board of Visit Jacksonville.